This avenue is named after General Carlos María de Alvear, who had an outstanding performance in the heroic deed for freedom organized by General San Martín. Starting at the Plazoleta Carlos Pellegrini, it ends seven blocks away, where the Alvear memorial stands. Along the way you will view different residences and small palaces that survived town-planning changes. The most exclusive representatives of haute couture are on this avenue; maisons such as Versace, Nina Ricci, Prada, Louis Vuitton, as well as fine jewelries, shoe stores and leather garment stores.